The House

KHOY began with a letter drawn by hand. After many sketches of the letter K, the monogram emerged from two inverted, hand-drawn K's, mirrored into a single mark. The organic imperfections of the strokes were kept on purpose, so the mark feels made rather than manufactured.

Look closely and the monogram holds the whole name: the K, the H, the O within a square, and the I. The wordmark beside it was drawn letter by letter to sit in harmony with the symbol.

The house works in black and a warm champagne gold, and in the conviction that luxury lives in proportion, precision and restraint rather than ornament. Birth, the first collection, carries that idea into twenty-eight shirts: colour, panel work and expressive placements, each paired with the details that define it.